behape mission

Based on the foundation and guiding principles of professional coaching and the International Coach Federation's Code of Ethics, Behape works to build a powerful partnership inspiring clients to realize what is possible while holding them accountable to their commitments for the necessary transformation.  

We partner with our clients to sift through the genius or madness of ideas. Offering a constructive and supportive sounding board, we offer an unbiased space to explore the decision-making process.  As professional coaches we know the importance of identifying the characteristics and ethical considerations that differentiate coaching from consulting, therapy, mentoring, or counselling.

Happiness is an inside job.  The pursuit of temporary pleasures (while enjoyable) doesn't bring lasting happiness.   The Behape coaching platform is designed to help put a plan or strategy in place that reflects what is most wanted (or needed).


Living your life on purpose nurtures and grows your inner smile so that you may find your truth - your peace - your happiness.


behape team

Under the Behape umbrella, we offer the services of many disciplines.   Our team is a broad network of independent specialists.  These professional connections provide us with agility in customizing our offerings based on the needs of the client.

joanne peck

Writer | Facilitator  | Coach | CPA

Joanne Peck brings over twenty years’ experience working with a wide array of business professionals from the corporate, entrepreneurial, and not-for-profit worlds.  She has served in many industries, including media broadcast, hospitality and tourism, legal, food services, and the marine industry. Her finance background and years of leadership experience as a Certified General Accountant and Finance Manager have allowed her to interact with organizations on all levels, and Joanne has spent much of her career coaching senior managers and executives.  

As a member in good standing of the International Coaches Federation, and a graduate of Coach U —the leading global provider of coach training programs— Joanne is committed to partnering with individuals to help them realize their full potential, both professionally and personally.  Adept at seeing the full picture and identifying what makes people and organizations unique, Joanne brings a positive energy and humour to all she does and is passionate about working with others to realizing excellence in their lives.

madelyn hamilton

Public Speaker | Writer | Coach

As a professionally trained coach, Madelyn works with people to uncover what they want for themselves or their businesses. With a unique ability to see connections, Madelyn draws upon her extensive media and management background to cut through the clutter.


She is a national award-winning broadcaster who has individual and group-led accolades.  Known for her direct communication, sense of humour, and love of life - Madelyn brings passion and drive to all that she does.


She founded Satori Coaching in 2011; partnered with Joanne in 2017 to expand the company's offerings giving rise to Behape.